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ARE YOU READY TO INCREASE YOUR EXPORTS?





Although scientific export and traditional export are operations aimed at the same goal, they may require different techniques and strategies. Almost everyone wants to export, but trying to export or improve their exports by trial and error, by blindly following the path and market followed by their competitors with traditional methods, can often result in disappointment. We call exports made using these methods traditional exports.

However, today information is universal. For this reason, with market research reports carried out specifically for the product subject to export, access to the countries that import the product the most, numerical data of import demands in these countries, dollar pricing per average unit in the market, list of companies of importers purchasing in target countries, contact information of these companies and authorized persons possible. We call scientific exports by contacting the companies reached as a result of these reports and reaching out to potential customers who already demand and buy this product range through more scientific means.


Differences and similarities between scientific export and traditional export;


DIFFERENCES:


Use of Technology:

In scientific exports; Technology is an indispensable part of exports. Technological tools such as digital marketing, e-commerce platforms, data analysis and advances in logistics help scientific exporters access global markets more effectively and efficiently.

Traditional export; It is mostly based on hand selling and traditional market methods. It is a method used more in times when the internet is not widespread. Since it does not require technology-based market research, fewer results are obtained in return for the use of large resources.


Market Research and Classification:

Scientific export; They attach great importance to market research and customer classification to better understand target markets. Data analysis and digital marketing tools play a big role in this regard. Since it provides access to the purchasing company's information, it is possible to get results at a higher rate with less resources.

Traditional export; it usually takes a more general approach and is based on more limited information about target markets.


Customer Communication:

Scientific export; Digital communication tools provide exporters with the opportunity to communicate more frequently and instantly with the customer. It uses tools such as social media, live chat, and email marketing. Traditional export; Communication is mostly done face to face or by phone.

 

SIMILARITIES:


Product and Service Delivery; Scientific and traditional exports involve the offering of products or services to international markets.


International Trade Rules; Both types of exports must comply with international trade rules and regulations.


Customer happiness; Customer satisfaction is important. It is important to respond to customers' needs and provide quality products or services.


Competitor Rivalry; Exporters face global competition. The need to differentiate and provide competitive advantage applies in both cases.

 

As a result, differences between scientific exports and traditional exports arise in areas such as technology use, marketing strategies, and distribution methods. Both share the basic principles and requirements of international trade. Before exporting, it is important to evaluate which method is best for your business.

It should not be forgotten that, as in the scientific definition, correct financial management means meeting our endless needs with scarce resources. For this reason, you should manage your export processes in a way that you can get faster results by using the resources you spend judiciously. Scientific export is the right step to improve your export.

 

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